Monthly Archives: April 2014

Importance of having a schedule of dilapidations for a commercial landlord

DilapidationsDilapidations is a fact of life in a commercial leasehold property.  As an area of Landlord & Tenant law, dilapidations, as a concept, has been around for hundreds of years allowing the courts to put to test everything from the meaning of repair to valuing the impact of disrepair, and an awful lot in between.  In recent years, the volume of dilapidation claims has been on the increase, but so too have the efforts of those professionals who deal with them in promoting transparency and fairness; the objective being to reduce the number of claims proceeding to litigation and eliminate fraudulent abuse of the process.

The current economic environment  is, of course, a major contributor to the recent uptake in claims, but the trend has been shifting for much longer than this, as landlords have seen it as an end-of-lease ‘bonus’ and tenants have become more savvy about curtailing their otherwise open-ended liabilities.

Over the last few decades, the length of commercial leases has diminished.  The traditional ‘institutional’ 25 year leases, without an option to break mid-term, are all but gone.  These leases have been superseded with 3-10 year terms, usually with an early option to terminate by way of a break clause.  This, of course, is at the behest of nervous tenants who don’t want to over-commit when the longevity of their business cannot be guaranteed.  It also works for those few tenants in the fortunate position of anticipated expansion and not wishing to be saddled with a property they will soon outgrow.   The frequency of dilapidation claims has therefore increased against the general backdrop of falling lease terms and the prevalence of break clauses giving tenants an early opt-out.

However, the economic downturn over the last few years has become a more significant catalyst for the volume of dilapidation claims in circulation.  Struggling tenants who had the foresight to sign a lease with a break clause are opting to use this lifeline now more than ever.  This is much to the detriment of the landlord who perhaps had naively assumed a consistent income stream over the full term.  Those impecunious tenants without the luxury of a ‘get out of jail’ card only have the option of proposing a surrender, which will invariably be at the mercy of the landlord’s terms.  If the tenant is viewed as a strong covenant, then few landlords in the current climate will be agreeable to a surrender unless the deal on the table is too attractive to refuse, and where there is another suitable candidate waiting in the wings.

On the other hand, landlords are faced with a more awkward decision when a tenant they see as a ‘man of straw’ neither has the funds to table a persuasive surrender proposal, nor the means to continue paying rent to the end of the lease term.  If they disappear, the landlord will be left to do some wound licking as a dilapidations claim will be a futile exercise and the landlord will then need to employ a professional organisation such as APT-ICC to the work on their behalf.

 

How to get New Customers for your hair Removal Laser Company

Laser Hair removalLaser technology is now widely used as a treatment for a number of skin complaints, tattoo removal, and even hair removal. Many people harbour acute insecurities about unwanted, particularly dark or coarse, or easily noticeable hair on parts of their bodies, and will examine a number of methods by which they can remove it. Laser treatment requires a number of sessions to be completely effective, but it is a painless process that is considered the most permanent when compared to other hair removal methods.

To acquire more customers and clients in the business of laser hair removal can be challenging, as it is a very specific product that many people will only possess minimum knowledge of. However, the target market for this product is also very specific; people who are suffering from unwanted hair.

Are you an authority on laser hair removal?

The main focus of attracting new customers should be to establish yourself, or your business, as an authority on laser hair removal. As mentioned, the general public will have next to no knowledge of the intricacies and procedures involved with laser hair removal, but those with unwanted hair will have a decided interest in finding out more, yet before they undergo any cosmetic procedure, they will want to feel confident that the provider they have chosen is 100% competent and highly knowledgeable. Wouldn’t you?

To be seen as an authority, and provide potential customers with solid reassurance, it is a good idea to clearly explain the process of laser hair removal on a page on your website. This should be an extremely detailed explanation, covering the origins of laser treatments,  the types of laser involved, how the laser works, the biology of the hair follicle; everything that belies you are an expert at what you do. However, you should also be sure to make this explanation as clear as possible, without using any complicated language that may confuse readers and turn them away.

Building relationships with potential customers

As an addition to this information, which should be easily accessible on your website, you could also offer an exclusive e-book, containing specific information about laser hair removal. Offering this e-book on your website will unconsciously establish you, or your business, as an ‘author’ in the customers mind, lending more weight to what you say and helping to establish a positive reputation. When offering an e-book, be sure to protect it behind a data capture form, where the customer must first enter their name and email address to gain access to the book. Doing this will mean you can build a list of customers with which you can nurture through email campaigns, further building a relationship and lending you authority. If your business deals with other laser procedures, such as acne treatment, or tattoo removal, you can publish an e-book for each area.

To further build a relationship with potential customers it is also good practice to film a number of videos to upload to your Youtube account; these can then be embedded on your website and circulated across your social media accounts. The focus of these videos should be the same as your website and the e-book; simply explaining the various elements and details involved in laser hair removal. The reiteration of this information will reinforce the air of authority in your customers’ mind, but it will also allow them to ‘put a face to a name’, demonstrating that you and your business have a personal side, and like to be familiar with your customers. The addition of videos will also help with your SEO and boost your page ranking.

As an example, watch the video below where, in an interview, Dr Neil White from Laserase Wales talks about laser hair removal.